The Maragopoulou listed building was constructed in 1915 and it’s situated in the center of Patra. It is an excellent example of early 20th century architecture, hosting many intricate Art Nouveau elements. It consists of a stone casing with large arched openings, which are met by a series of elaborate wooden windows.
During this renovation, the building façade was repaired and restored, while still retaining all of its existing features. The metal bearing structure supporting the first floor, was reinforced and redesigned, while still following the pattern/rhythm of the old façade. This was a key factor in setting out the main axes that formed the new layout of the premises. The elements of the metal structure, as well as all of the mechanical equipment, were left exposed in order to keep in line with the industrial style of the building, as well as the ICON Fitness concept. Many of the interior elements of the building, such as the main staircase and floor tiling, were also maintained and thus preserving the ‘memories’ of the past.
The interventions in the building’s interior, mainly consisted of neutral and common industrial materials, such as wooden pallets, which enhanced the presence of modern space perception, without opposing the gravity of the building’s past. The wall graphics, lighting and sound systems also added a whole new dimension to the concept of the space, expressing in a more comprehensive way the overall aesthetic the ICON Fitness embodies, as well as their innovative way of training and exercising.
